Eye make-up….apart from the odd touch of mascara I can honestly say this is something I don’t usually dabble in, well until very recently. I have always admired the classic ‘cat eye’ look the late great and sorely missed Amy Winehouse famously rocked, so when the opportunity came from my own initial enquiry to try a natural cosmetic product or two from Australian eye make-up brand Eye of Horus, I thought I’d step outside of my comfort zone for once and try their much raved about Liquid Define Eye Liner and a strikingly bold coloured Goddess Pencil to play around and experiment with.
After much research into deciding which eye cosmetic brand to showcase and feature on my site, I was sold on Eyes of Horus’ USP (unique selling point) which bases their gorgeous range of goddess eye-make up on ancient Egyptian formulas and ingredients, including the revered Moringa Oil claimed by the gods for its beautifying and regenerating powers. I have read extensively about the health benefits of ‘Moringa’, be it in the form of tea, powder or a must have superfood but have never used cosmetics or indeed skincare that contained such ingredients.
Eye’s of Horus also claims to ‘Awaken the Goddess Within YOU by delivering products that are:
- Smudge-proof
- Volumising
- Lengthening
- Non clumping and
- Non sensitising
The Eyes of Horus brand was established by two ladies who, after suffering with sensitive eyes from fine, brittle lashes, they set about researching how Ancient Egyptians used only natural waxes and oils in their iconic eye cosmetics and therefore used this ancient formula as a basis to create Eyes of Horus products that were long lasting, non irritating, nourishing and great for sensitive eyes all whilst avoiding the use of harmful chemicals and toxins found in most cosmetics.
Now you are knowledgeable on the brand, how they started and their bold claims, I will now share with you my thoughts and experiences on each of the products tested.
Eyes of Horus Goddess Eye Pencil
Whilst browsing their site a month or so ago, I found it incredibly hard to choose which eye pencil to opt for! Four colours in particular stood out which included Teal Malachite, Jewel Amethyst, Lazuli Blue and Emerald Tabula. For those of you that read this blog regularly you would have picked up on my obsession for all things ‘blue’. It is my favourite colour so naturally found myself leaning towards both Teal and Lazuli. However, for this review I wanted to really step outside of my comfort zone so ended up choosing Jewel Amethyst, a strikingly pigmented deep purple shade formulated with purple micro glitter that is said to enhance one eyes.
Packaging
The packaging was faultless and elegant, made from a black matt cardboard with gold and silver metallic writing which also bared the brands logo towards the end of the box. The Liquid define eye liner packaging resembled the exact same as theme as the Goddess Eye pencil shown above.Packaging Score 9.5/10.
Eye of Horus Jewel Amethyst Goddess Eye Pencil
The pencil itself is thick enough to handle steadily yet oozes elegance as the same metallic writing in gold and silver is stunningly displayed. The purple ended lid hides the gorgeous creamy eye crayon whilst the black end comes equip with a delicate soft sponged application tip designed to effortlessly smudge the eye pencil onto your upper eyelids to create that perfect smoky eye look.
Despite my attempts to capture the gorgeous vibrant glittery purple hues, the actual photograph of the swatch really does not do the jewel amethyst colour justice. The colour is much more intense and vibrant with effortless shimmer effects from the micro glitter in the person.
Ingredients Used
Cyclopentasiloxane, Trimethylsiloxysilicate Candelilla Cera Isododecane Cera Alba Cera Microcristallina Cera Carnauba Silica Dimethyl Silylate Phenoxyethanol Synthetic Fluorphlogopite Tin Oxide (CI 77861) Iron Oxide (CI 77491) Titanium Dioxide (CI 77891) (CI 77019) Black Iron Oxide (CI 77499)
Cost
Jewel amethyst Eye Goddess Pencil costs £17.00 when purchased directly from Eye of Horus website. One could argue this is a little steep in price but as these eye pencils are made with natural ingredients, these will cost more to source than that of cheap, readily available man-made ingredients and chemicals. Score 7/10
Eye of Horus Liquid Define
Believe it or not, Eye of Horus Liquid Define is my first liquid eye liner I have the pleasure of owning so do not have anything to compare it to. I can however, comment on its thick-ish tip, making it very easy to apply without much force or going over areas.
I must admit, it took me a good few attempts to get to grips with successfully creating a cat eye look without smudging it all over my eyelids but like anything practice makes perfect and once I got the technique down after watching numerous Youtube tutorials I found it easy to work with.
One thing that really impressed me however is the fact that one can use this liquid eyeliner on the actual water line itself, something most eyeliner brands of this kind will advise strongly against which further backs up Eye of Horus claims of being kind to even the most sensitive of eyes.
Call me stupid for volunteering the potential safety of my eye but you know I obviously had to test this claim on myself and in the days I did rock this alternative look, I can confirm that not once did I experience any redness or irritation when wearing the liquid define on my waterline, something I’m still amazed at.
Ingredients Used
Aqua, Acrylate Copolymer, Black2 (CI77266), Laureth-21, DEG-40 Hydrdgenated Castor Oil, Methylisothiazolinone (9.5%)
Note: Detailed information about some of the ingredients used below should you be allergic too / wish to avoid.
Acrylate Copolymer: Acrylates Copolymer is a general term for copolymers of two or more monomers consisting
of acrylic acid, methacrylic acid or one of their simple esters.
of acrylic acid, methacrylic acid or one of their simple esters.
Laureth-21: Polyoxyethers of lauryl alcohol. The Laureth ingredients are produced by reacting ethylene oxide
with lauryl alcohol. The numerical designation refers to the average number of repeating ethylene oxide units in
the molecule. As the numerical value of Laureths increases, the viscosity of the ingredient increases until they
become white, waxy solids.
with lauryl alcohol. The numerical designation refers to the average number of repeating ethylene oxide units in
the molecule. As the numerical value of Laureths increases, the viscosity of the ingredient increases until they
become white, waxy solids.
PEG-40: PEGs are esters of polyethylene glycol and stearic acid. The PEG Stearates are soft to waxy solids
PEG 40 Stearate is not considered to be an irritant or sensitizer though some may be sensitive to this ingredient.
PEG 40 Stearate is not considered to be an irritant or sensitizer though some may be sensitive to this ingredient.
Cost
Eye of Horus Liquid Define Eye Liner costs £17.00 when purchased directly from Eye of Horus website. Again, one could argue this is a little steep in price but this can be overlooked if your preference is to invest in eye costmetics that are made as close to being natural as possible. Score 7/10
Verdict
Having never previously paid much interest to eye make-up before, the Eye of Horus products I have had the pleasure of trying have given me a great appreciation for creating simple everyday or bold and glamorous looks.
Whilst a little on the expensive side, one cannot deny the sheer prettiness and aesthetically pleasing each of their Goddess Eye Pencils bring to the users eyes. I know for certain I will be purchasing the Lazuli Blue and Teal Malachite together with the much raved Goddess Mascara, made with extracts of superfood ‘Moringa Oil’.
My only small critique is the goddess pencil has its tenancy to get blunt fairly quickly, after a few times in using it! Considering I haven’t used this pencil much was a tad confusing and one I have yet to get my head around. Given that the pencil itself is made from wax, you will need to invest in their unique Eye of Horus sharpener in order to take advantage of getting the most of the Goddess Pencil’s gorgeous creamy and vibrant colour.
The liquid define is also a lovely product to have in your make-up bag should you ever want to switch things up and make your outfit pop with dramatic smokey eyes.
Whilst Eye of Horus product may contain a few ingredients other green / organic beauty advocates may wish to avoid, I personally do not mind using them for the ingredient do not irritate my eyes like other eye liners have in the past and every effort has been made to create such a product close to a natural state as possible.
What I have learnt during my near 11 month journey of opting to use natural / organic beauty products is that it is near impossible to make products without the influence of at least one chemical, even our own bodies are made of many different atoms and chemicals.
Whilst there are indeed standard ingredients and toxins that should be avoided due to potential health problems, I have come to the conclusion that ‘Green Beauty’ is very much a personal journey and if the user is happy to use a product others may wish to avoid that is fine.
I’ll conclude this review article by sharing with you my best attempt at my cat eye creation using the products mentioned. Overall Score 7.5/10
What are your favorite natural / organic eye cosmetic products you have come across? Would love to know your recommendations by leaving me a comment below 
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